IGNOU MMPM-001 Study Material Download

Download IGNOU MMPM-001 (Consumer Behaviour) Study Material in PDF files.

  1. Block-1
    Consumer Behaviour–Issues and Concepts
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  2. Block-2
    Individual Influences on Buying Behaviour
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  3. Block-3
    Group Influences on Consumer Behaviour
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  4. Block-4
    The Buying Process
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