IGNOU MS-68 Study Material Download

Download IGNOU MS-68 (Management of Marketing Communication and Advertising) Study Material in PDF files.

  1. Block-1
    Marketing Communication and Advertising--Basic Concepts
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  2. Block-2
    Advertising Campaign Planning and Execution
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  3. Block-3
    Media Planning Concepts
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  4. Block-4
    Marketing Communication Form
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  5. Block-5
    Strategies for Advertising Agencies
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  6. Block-6
    Case Studies
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