IGNOU MS-611 Study Material Download

Download IGNOU MS-611 (Rural Marketing) Study Material in PDF files.

  1. Block-1
    Rural Markets--An Overview
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  2. Block-2
    Understanding the Rural Consumer
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  3. Block-3
    Product and Pricing Decisions for the Rural Markets
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  4. Block-4
    Managing the Promotion
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  5. Block-5
    Accessing Rural Markets
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  6. Block-6
    Understanding Rural Merketing Process--Case Studies
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